BrandWell AI detector (formerly Content at Scale)

Vendor Workado LLC d/b/a BrandWell (formerly Content at Scale) Official site brandwell.ai/ai-content-detector How this card is sourced

AIDI-D-0030

Updated ·

BrandWell's AI detector, tested under its earlier name Content at Scale, missed 36 of 36 AI-generated documents and made 0 false accusations in 18 human-written documents in Weber-Wulff 2023 (arXiv 2306.15666, Tables 9 and 10, read 9 November 2026). The vendor is Workado LLC, doing business as BrandWell, of Glendale, Arizona (brandwell.ai/terms, read 9 November 2026). On 9 November 2026 the detector's address redirected to a free Mod on the Moxby marketplace, so this card reads the last live BrandWell page from the Wayback Machine capture of 9 August 2026 and states where each field comes from. The card is one of the text detectors in the detector index, and how this card is sourced explains why a renamed product keeps its 2023 results.

What BrandWell detects

The BrandWell register entry: field, value, source and read date
FieldValueSource
Content types detectedTextweb.archive.org/web/20260809041054/https:...
Generators coveredChatGPT, GPT-4, Claude Sonnet, Google Gemini, Various other language models (vendor wording, archived page)web.archive.org/web/20260809041054/https:...
LanguagesEnglishweb.archive.org/web/20260809041054/https:...
Input limitsArchived BrandWell page (9 August 2026): paste text, fetch a URL or upload a file, 2,500 characters per free scan, with a tip to try more than 250 characters for better results. Live Moxby Mod (9 November 2026): reviews up to 10,000 characters per check inside the Moxby browser extension (Chrome, Safari, Edge, Firefox). No word limit is published for the WriteWell app's unlimited detector.moxby.com/marketplace/ai-content-detector
Free tierFree: the archived BrandWell page offered a free scan of 2,500 characters with no account, and the Moxby Mod the URL now resolves to requires only the Moxby Free plan, at up to 10,000 characters per check. No monthly allowance is publishedmoxby.com/marketplace/ai-content-detector
IntegrationsMoxby browser extension (Chrome, Safari, Edge, Firefox) via the AI Content Detector Mod, URL fetch and file upload (archived BrandWell page), WriteWell AI writer and humanizer (archived page), RankWell editor: configured detection and review tools (live page)moxby.com/marketplace/ai-content-detector
Data retentionBrandWell Privacy Policy (effective November 2, 2026, Workado LLC d/b/a BrandWell): We retain information for as long as reasonably necessary for the purposes described in this Policy, including providing products and services, maintaining data quality, honoring suppression requests, resolving disputes, collecting fees, enforcing agreements, preventing harm, protecting security and integrity, and meeting legal or accounting obligations. Retention varies by category, source, customer agreement, and legal requirement. Moxby listing FAQ: Is my text sent to an analysis service? Yes. The submitted text is sent through the Moxby gateway to the analysis service. Do not submit confidential or sensitive text unless your use complies with your organization's policies. The Moxby privacy and terms pages returned a server error (HTTP 520) on 9 November 2026.brandwell.ai/privacy-policy
Launch year2022web.archive.org/web/20260809041054/https:...
OwnershipWorkado LLC, doing business as BrandWell and Codeforce, 20280 N 59th Ave, #115-141, Glendale, AZ 85308 (Terms of Service effective October 5, 2026; Privacy Policy effective November 2, 2026); Arizona law governs. Founder and CEO Justin McGill. The about page dates Content at Scale's launch to September 2022; the detector FAQ (archived 9 August 2026) says the first version of the AI Detector was created in October 2022. The product was renamed BrandWell, and Weber-Wulff 2023 and Walters 2023 tested it as Content at Scale. On 9 November 2026 brandwell.ai/ai-content-detector/ redirects (301 since 29 August 2026 per the Wayback Machine index) to a free AI Content Detector Mod on the Moxby marketplace, published under the name pankil joshi; brandwell.ai calls Moxby its sister product. BrandWell's live navigation describes RankWell as the original polished SEO & AI Detector.brandwell.ai/terms
Independent studies3 recordsStudies index

The archived BrandWell page describes "the real-time AI Detector" that "tries to identify text created by ChatGPT, Gemini, Claude, and various other language models", and says the grading was "modeled off more GPT-4, Gemini, and Claude content" with a simplified score giving "an overall probability of it being written by a human" (Wayback capture of brandwell.ai/ai-content-detector, 9 August 2026, read 9 November 2026). The FAQ on that capture dates the first version to October 2022, a month before ChatGPT's release, and answers the language question in one line: "Currently, the AI Detector is just for the English language." The card records English as the one supported language.

Input took three forms on the archived page: paste, "copy from url" and "Upload file", with a counter of "0 / 2500 Characters" per free scan and a tip to "try more than 250 characters for better results" (Wayback capture of 9 August 2026, read 9 November 2026). The Wayback Machine index for the address shows 200 responses through 9 August 2026 and a 301 redirect from 29 August 2026 (web.archive.org CDX, read 9 November 2026). The redirect lands on an "AI Content Detector" Mod on moxby.com, version 2.1.0, requirements "Free plan", published under the name pankil joshi, which "reviews up to 10,000 characters for repetitive, uniform, or robotic patterns" inside the Moxby browser extension for Chrome, Safari, Edge and Firefox (moxby.com/marketplace/ai-content-detector, read 9 November 2026). BrandWell's own footer calls Moxby "our sister product" (brandwell.ai, read 9 November 2026).

The live brandwell.ai is a "growth automation software" platform whose navigation describes RankWell as "the original polished SEO & AI Detector", and the RankWell page offers editors "configured detection and review tools to inspect the text and sentence-level signals" (brandwell.ai/rankwell, read 9 November 2026). No API is documented for the detector on any of these pages. The nearest cards are Writer, the other 2023-tested detector whose standalone tool has since been withdrawn, and ZeroGPT, tested in the same two studies.

Limits and plans

BrandWell plans with price, limits and the date each was checked
PlanPriceLimitsChecked on
WriteWell (limited time offer, archived page)$199/year ($490/year struck through)Humanizer Writer, AI to Human Rewriter, Unlimited AI Content Detector, Unlimited Plagiarism Checker, 40+ AI Writing Agents. As shown on the archived detector page of 9 August 2026; not on brandwell.ai on 9 November 2026.
Moxby Free planFree planAI Content Detector Mod version 2.1.0, requirements Free plan (Moxby marketplace listing, read 9 November 2026).
RankWell Essentials$249/mo25 articles a month, 20,000 rewrite words a month, AI writing, optimization and publishing, Visibility and AI citation monitoring; the RankWell page lists configured detection and review tools for editors. The pricing page does not name the AI detector.
RankWell Growth$499/moEverything in Essentials; 50 articles a month with programmatic SEO; 50,000 rewrite words a month; Link Builder.
RankWell Scale$999/moEverything in Growth; 100 articles a month with programmatic SEO; unlimited rewrite words; Link Builder.

The detector was free on the archived page, at 2,500 characters a scan with no account, and the Moxby Mod it now resolves to needs only the Moxby Free plan at 10,000 characters a check (Wayback capture of 9 August 2026 and moxby.com, both read 9 November 2026). No monthly allowance is published for either, so the card has no free-words-per-month figure. The archived page also sold a WriteWell bundle, "$199/year" with "$490/year" struck through, whose list included "Unlimited AI Content Detector" and "Unlimited Plagiarism Checker" beside a "Humanizer Writer" and an "AI to Human Rewriter"; that offer does not appear on brandwell.ai on 9 November 2026.

The live pricing page sells products one plan each; RankWell is the one whose page mentions detection (brandwell.ai/pricing, read 9 November 2026). None of its plan bullets names the AI detector. Figures below are as displayed, read 9 November 2026.

Retention is stated without a period. The BrandWell privacy policy, effective November 2, 2026, says: "We retain information for as long as reasonably necessary for the purposes described in this Policy" and "Retention varies by category, source, customer agreement, and legal requirement" (brandwell.ai/privacy-policy, read 9 November 2026). The Moxby listing's FAQ answers "Is my text sent to an analysis service?" with "Yes. The submitted text is sent through the Moxby gateway to the analysis service. Do not submit confidential or sensitive text" (moxby.com, read 9 November 2026); Moxby's own privacy and terms pages returned a server error to this reader on the same day. The card's retention rank field is empty, and the data retention ranking quotes the policy in its unranked table.

What the vendor claims

The real-time AI Detector tries to identify text created by ChatGPT, Gemini, Claude, and various other language models. The real-time AI Checker, features a proprietary tech stack that works deeper than a generic AI classifier to find robotic sounding content. (Archived BrandWell page, 9 August 2026.) No accuracy rate is published on the archived page or on the live Moxby listing, which says: It does not determine whether a person or AI wrote the text.
web.archive.org/web/20260809041054/https:..., read

The archived BrandWell page states no accuracy rate. Its claim is qualitative: a "proprietary tech stack that works deeper than a generic AI classifier to find robotic sounding content", and a history as "one of the first free detection tools on the market starting in 2022" (Wayback capture of 9 August 2026, read 9 November 2026). The FAQ's answer to "What defines the best AI Detector?" concedes that "there's no universally best tool as accuracy can change with the ongoing evolution of artificial intelligence". The Moxby listing goes further: "It does not determine whether a person or AI wrote the text. Its result is an approximate editorial signal" (moxby.com, read 9 November 2026).

The false positive wording is the Moxby listing's: "Human-written text can be flagged, so results are not proof of authorship", because "the review uses strict pattern thresholds" and short, technical, templated or heavily edited human writing can match them (read 9 November 2026). The archived page's caveat is that the detector "should not be used as a substitute for human judgment" and that "different detectors can have varying levels of accuracy". The same archived page sold WriteWell to "create AI content that sounds human and passes detection", and the 2023 studies below were run on the detector of a vendor whose paid product was an AI writer; a reader should hold both facts at once.

What independent studies found

  1. AIDI-S-0001Weber-Wulff 20232023

    Content at Scale: 18 of 54 documents correct (33% binary accuracy, rank 14 of 14), 370 of 864 points (43%) on the logarithmic method; 0 false accusations in 18 human-written documents; 36 of 36 AI documents undetected (100.0%). The authors write that the tool is inherently biased towards human classification and thus completely useless. Tested March 7 to 28, 2023; the free tool took 25 words to 25,000 characters.

  2. AIDI-S-0003Walters 20232023

    Content at Scale: 71% of 126 documents correct, 13% incorrect, 15% uncertain; 63% of 84 AI papers correct and 15% incorrect; 74% correct and 2% incorrect on 42 GPT-3.5 papers, 52% correct and 29% incorrect on 42 GPT-4 papers; 88% of 42 human papers correct and 10% incorrect (false positive rate 10%). Tested June 25 to July 12, 2023.

  3. AIDI-S-0018Pegoraro 20232023

    Tested as Content at Scale: true positive rate 38.4% on ChatGPT responses and true negative rate 79.8% on human responses in a 20-method sweep on a ChatGPT and human Q&A benchmark, March 2023 (Table I).

Two records in the studies index tested the tool as Content at Scale. Weber-Wulff 2023 ran 54 documents through 14 detectors between March 7 and 28, 2023 and placed Content at Scale last: 18 of 54 documents correct, 33% binary accuracy, rank 14 of 14, and 370 of 864 points, 43%, on the logarithmic method (arXiv 2306.15666, Tables 5 and 8, read 9 November 2026). It made 0 false accusations in 18 human documents (Table 9) because it called everything human: all 36 AI documents went undetected, 100.0%, the only tool in the study to miss every one (Table 10). The authors write that "Content at Scale misclassified all of the positive cases; these results in combination with the 100% correct classification of human-written documents indicate that the tool is inherently biased towards human classification and thus completely useless." The free tool at the time took 25 words to 25,000 characters (Table 2).

Walters 2023 tested 16 detectors on 126 undergraduate literature reviews between June 25 and July 12, 2023 and recorded Content at Scale at 71% of documents correct, 13% incorrect and 15% uncertain (DOI 10.1515/opis-2022-0158, Table 4, read 9 November 2026). On the 84 AI papers it was 63% correct and 15% incorrect; it was 74% correct on the 42 GPT-3.5 papers and 52% on the 42 GPT-4 papers; and it called 10% of the 42 human papers AI, the fourth highest false positive rate in the study. Walters writes that "the many false positives for SEO.ai and Content at Scale reflect their general tendency to declare that text is AI rather than human", the opposite tendency from the one Weber-Wulff recorded four months earlier, which is the clearest sign on the index that a detector's behaviour in one spring describes that spring.

The card's rank fields take the lowest study false positive rate, 0% of 18 in Weber-Wulff 2023, and the lowest study miss rate, 15% of 84 AI papers in Walters 2023, with the 100% of 36 from Weber-Wulff quoted beside it. No vendor accuracy figure exists to set against either study, so no claim gap is computed.

Pegoraro 2023, added 9 November 2026 as the third record, ran 20 detection methods on a ChatGPT and human question-and-answer benchmark in March 2023 and records the tool, tested as Content at Scale, at a 38.4% true positive rate on ChatGPT responses and a 79.8% true negative rate on human responses, the second-lowest true negative rate in the sweep (arXiv 2304.01487, Table I, read 9 November 2026); no ranking field takes a value from the printed rates.

Where BrandWell appears in the index

BrandWell appears in four rankings, read 9 November 2026 in the data file. AI detectors ranked by independent studies counts its 2 records; false positive rates sorts on the 0% of 18 human documents, a figure that sits beside a 100% miss rate in the same study; false negative rates sorts on the 15% of 84 AI papers from Walters 2023; and languages lists its stated 1. The 10,000 characters per check on the Moxby Mod qualifies the card for maximum input per check.

The card is absent from the robustness ranking, which takes no value from Weber-Wulff 2023's per-class counts, from the free tiers ranking, which needs a monthly figure, and from detectors with an API, which needs documented access. Every detector card on the register shows the same fourteen fields, so the detector that scored 33% in one 2023 study sits beside the detectors that scored 76% on the same 54 documents.

Questions about BrandWell AI detector

Is BrandWell the same detector as Content at Scale?

Yes. BrandWell's about page says Content at Scale launched in September 2022 and became BrandWell, and Weber-Wulff 2023 and Walters 2023 list the detector as Content at Scale, read 9 November 2026.

How did Content at Scale score in Weber-Wulff 2023?

18 of 54 documents correct (33%), rank 14 of 14, with 0 false accusations in 18 human texts and 36 of 36 AI texts undetected (100.0%), per Tables 5, 9 and 10 of the paper.

What was the BrandWell detector's false positive rate in Walters 2023?

10% of 42 human-written student papers were called AI, with 71% of all 126 documents correct and 15% of the 84 AI papers called human, per Table 4 of Walters 2023.

Is the BrandWell AI detector still available?

The address brandwell.ai/ai-content-detector/ has redirected since 29 August 2026 to a free AI Content Detector Mod on the Moxby marketplace, which takes up to 10,000 characters per check, read 9 November 2026.

How much does BrandWell cost?

The live pricing page sells RankWell at $249, $499 and $999 a month and does not name the AI detector in any plan; the archived detector page of 9 August 2026 sold WriteWell at $199 a year with an unlimited detector, read 9 November 2026.

Sources and revisions

Sources

  1. web.archive.org/web/20260809041054/https:...Read 9 November 2026
  2. web.archive.org/cdx/search/cdxRead 9 November 2026
  3. moxby.com/marketplace/ai-content-detectorRead 9 November 2026
  4. brandwell.aiRead 9 November 2026
  5. brandwell.ai/rankwellRead 9 November 2026
  6. brandwell.ai/pricingRead 9 November 2026
  7. brandwell.ai/aboutRead 9 November 2026
  8. brandwell.ai/privacy-policyRead 9 November 2026
  9. brandwell.ai/termsRead 9 November 2026
  10. arxiv.org/pdf/2306.15666Read 9 November 2026
  11. doi.org/10.1515/opis-2022-0158Read 9 November 2026

Revision log

  1. Card created2026-11-09: pegoraro 2023 record added to the study list in the fifth wave

Corrections log

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